Meet the founder.
Cris Calero.
CarFetch was built by someone who spent years on the dealership side of the desk — and saw firsthand why buyers deserved better. What follows is the short version of how it came to be.
Cris · BMW Group Plant, Spartanburg
From the shop floor to the showroom floor — and out the other side.
A glass shop in the morning. A BMW showroom years later. A growing conviction, the whole time, that the car-buying experience could be quieter, fairer, and a great deal less hostile to the person writing the check.
Brands Worked With
- Mazda
- BMW
- Toyota
- Honda
- Lexus
- Audi
- Mercedes
- Infiniti
The Beginning
A passion that started early.
My name is Cris Calero, and I've had a passion for cars for as long as I can remember. I started out working summers at my dad's auto glass shop, which gave me my first real exposure to the automotive world — the tools, the people, the pace. It was the first place I learned that the car business rewards patience and precision in equal measure.
Inside the Industry
Years inside the showroom.
That early exposure eventually led me into dealership sales, where I worked directly with Mazda, BMW, Toyota, Honda, Lexus, Audi, Mercedes, and Infiniti. I learned the business from the inside — pricing strategies, negotiation tactics, financing structures, the quiet mechanics of how a deal actually comes together behind the desk.
The Turning Point
Why the system felt broken.
But the deeper I got into the industry, the more I saw how inefficient and frustrating the car-buying process can be. Dealerships are often structured to maximize profit at the expense of the customer experience, leading to unnecessary pressure, wasted time, and, in some cases, unethical practices. It wore on me. I knew there had to be a better way.
CarFetch
A service built for the buyer.
That's exactly why I created CarFetch — to give people a better way. My goal is simple: help you find the right car, negotiate the best deal, and completely avoid the typical dealership hassle. One point of contact. One strategy. No pressure, no games, no hidden agenda.
“Find the right car, negotiate the best deal, and completely avoid the typical dealership hassle. That’s the whole job.”
Cris Calero · Founder, CarFetch
Work with Cris directly.
Every message reaches Cris personally. No dealers, no funnel, no forwarding. Call, text, or email — whichever is easiest.
Or email cris@carfetchauto.com
Three easy ways to reach us